Privacy Policy

We may collect information directly from you, from licensed insurance agents, from healthcare providers or referral sources, from event registration forms, from website and portal activity, and from third-party service providers that help us operate our business.

A. Personal and Contact Information

We may collect personal and contact information such as:

• First and last name
• Mailing address
• Email address
• Phone number
• ZIP code, city, county, and state
• Preferred language
• Date of birth
• Emergency or alternate contact information, if provided
• Communication preferences

B. Medicare, Insurance, and Service-Related Information

When you request Medicare-related assistance, submit a Medicare intake form, schedule an appointment, or work with a licensed agent, we may collect information such as:

• Medicare plan interest
• Medicare eligibility-related information
• Medicare effective dates
• Enrollment status
• Plan type interest, such as Medicare Advantage, MAPD, PDP, D-SNP, or related products
• Current or requested insurance coverage information
• Scope of Appointment documentation
• Consent records
• Appointment history
• Notes related to requested insurance assistance
• Enrollment support information
• Information needed to respond to your inquiry or connect you with a licensed insurance agent

We may also collect Medicare-related identifiers or documents when necessary for permitted insurance, enrollment, service, or compliance purposes. Where possible, sensitive identifiers should be masked, minimized, or limited to authorized users with a legitimate business need.

C. Provider Referral Information

If your information is submitted through a provider referral workflow, doctor office referral form, clinic referral process, or medical group referral, we may collect information such as:

• Your name and contact information
• Referring provider, clinic, medical group, or referral source
• Primary care provider or provider relationship, if provided
• Preferred language
• County, ZIP code, or service area
• Requested appointment or follow-up information
• General information necessary to respond to the referral or requested Medicare-related assistance

Boomers does not provide medical care, make clinical decisions, diagnose conditions, determine medical eligibility, or approve or deny healthcare services. Provider referral information should be limited to the minimum information necessary to contact the individual and coordinate the requested service.

D. Agent, Broker, Manager, and Portal User Information

For agents, brokers, managers, administrators, employees, contractors, or other authorized platform users, we may collect information such as:

• Name and contact information
• Login credentials and account profile information
• Agent license number and licensing information
• National Producer Number, if applicable
• Carrier contracting information
• Upline, FMO, or agency relationship information
• Training status and Boomers Academy progress
• Compliance acknowledgments
• Uploaded documents
• Role, permission level, and user access history
• Dashboard activity, portal actions, and system usage information

E. Lead, CRM, Appointment, and Activity Information

Our platform may collect and store information related to lead management, customer relationship management, appointments, follow-ups, and business activity, including:

• Lead source
• Campaign source
• Event source
• Provider or referral source
• Assigned agent
• Lead status
• Appointment date, time, and type
• Last activity date
• Next follow-up date
• Call, text, email, or meeting notes
• Status changes
• Activity timeline
• Conversion or enrollment status
• Compliance indicators, such as consent captured or Scope of Appointment status

F. Event Registration and RSVP Information

If you register for an event, Medicare meeting, educational meeting, sales event, webinar, or related activity, we may collect:

• Name
• Email address
• Phone number
• Event selected
• RSVP or attendance status
• Communication preferences
• Questions or information submitted with registration

We may use this information to manage event attendance, send event reminders, provide updates, and follow up on requested services.

G. Communications Information

We may collect and maintain records of communications with you, including:

• Emails
• Text messages
• Phone call notes
• Voicemail information
• Appointment confirmations
• Portal notifications
• Customer service requests
• Support tickets
• Marketing preferences
• Opt-out or unsubscribe records

H. Website, Device, and Technical Information

When you visit our websites, use our portal, or interact with our digital services, we may automatically collect certain technical information, such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring website
• Date and time of access
• Login activity
• Session activity
• Cookies and similar tracking technologies

We may use information for the following purposes:

• To respond to inquiries and service requests
• To connect consumers with licensed insurance agents
• To schedule, confirm, reschedule, or manage appointments
• To support Medicare-related education, plan discussion, and enrollment assistance
• To operate the Boomers agent portal and related platform features
• To manage leads, referrals, appointments, events, contracts, training, and compliance records
• To process provider referrals and coordinate requested follow-up
• To manage event registration, RSVP lists, reminders, and attendee communications
• To verify agent, broker, manager, or administrator access
• To support carrier contracting and agent onboarding
• To deliver Boomers Academy training and track training progress
• To maintain compliance documentation, including consent and Scope of Appointment records
• To send transactional communications, reminders, notices, and account updates
• To send marketing communications where permitted by law
• To improve our websites, forms, portal, platform, services, and user experience
• To monitor security, prevent fraud, and protect against unauthorized access
• To comply with legal, regulatory, contractual, CMS, carrier, or compliance obligations
• To enforce our terms, policies, agreements, and business rules

Boomers Insurance Services is a licensed insurance agency. We may use information you provide to help you understand Medicare-related options, connect with licensed insurance agents, schedule appointments, respond to questions, provide customer service, and support enrollment-related activity.

Boomers does not offer every plan available in every area. Any information we provide is limited to the plans, products, carriers, or services available through Boomers and its licensed agents. Contacting Boomers does not obligate you to enroll in a plan.

Enrollment eligibility, plan availability, benefits, premiums, provider networks, formularies, and related details are determined by the applicable insurance carrier, Medicare rules, and other governing requirements.

Certain information submitted through our forms, provider referral workflows, Medicare intake processes, or service communications may include health-related, Medicare-related, or other sensitive information.

Where applicable, Boomers uses administrative, technical, and physical safeguards designed to protect sensitive personal information. If Boomers receives protected health information under a Business Associate Agreement, data use agreement, or other applicable legal arrangement, Boomers will handle that information in accordance with the applicable agreement and law.

Not every interaction with Boomers is governed by HIPAA. However, Boomers seeks to apply reasonable privacy and security safeguards to sensitive personal information handled through its business operations.

By submitting your phone number, email address, or contact information, you authorize Boomers and its authorized representatives to contact you regarding your inquiry, appointment, event registration, account activity, referral, requested services, or Medicare-related assistance.

Communications may include phone calls, emails, text messages, appointment reminders, portal notifications, event reminders, service updates, or follow-up messages.

Text messaging may include SMS one-time passcodes, account verification messages, appointment reminders, lead follow-up, or other permitted communications. Message and data rates may apply. Message frequency may vary.

Where required by law, we will obtain appropriate consent before sending marketing text messages or certain automated communications. You may opt out of marketing text messages by replying STOP, or as otherwise instructed in the message. You may opt out of marketing emails by using the unsubscribe link or contacting us directly.

Opting out of marketing communications does not prevent us from sending transactional, account-related, appointment-related, compliance-related, legal, or service-related communications.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary to provide the SMS service itself (such as our SMS platform provider) or as required by law.

We may use cookies, pixels, analytics tools, and similar technologies to operate our websites, remember preferences, understand website traffic, improve functionality, measure marketing performance, protect security, and enhance user experience.

You may be able to disable cookies through your browser settings. Some features of our websites or portal may not function properly if cookies are disabled.

We may share information with the following categories of recipients where appropriate:

A. Licensed Agents and Authorized Personnel

We may share information with licensed insurance agents, managers, administrators, support staff, contractors, or other authorized users who need access to perform services, respond to inquiries, manage leads, schedule appointments, provide Medicare-related assistance, or support compliance obligations.

B. Insurance Carriers and Enrollment Partners

We may share information with insurance carriers, enrollment platforms, or carrier-authorized systems when necessary to support plan inquiries, enrollment assistance, application processing, service requests, contracting, or related insurance activities.

C. Healthcare Providers, Clinics, Medical Groups, or Referral Sources

When appropriate and permitted, we may share limited information with a referring provider, clinic, medical group, or referral source to confirm that a referral was received, coordinate requested follow-up, or support the referral workflow.

D. Vendors and Service Providers

We may share information with vendors that help us operate our business, including website hosting providers, CRM providers, portal developers, cloud storage providers, email providers, SMS providers, scheduling tools, analytics providers, cybersecurity vendors, customer support tools, document management vendors, and compliance support providers.

These vendors are expected to use information only as needed to provide services to Boomers and to apply reasonable safeguards.

E. Legal, Compliance, and Regulatory Purposes

We may disclose information if required or permitted by law, regulation, subpoena, court order, government request, CMS requirement, carrier audit, compliance review, dispute resolution process, or other legal obligation.

F. Business Transfers

If Boomers is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, information may be transferred as part of that transaction, subject to appropriate protections where required.

Boomers does not sell personal information for money. If our practices change in a way that constitutes a “sale” or “sharing” under applicable privacy laws, we will update this Privacy Policy and provide required rights or notices.

Access to personal information within the Boomers platform is limited based on user role, permission level, business need, and authorized responsibilities.

Agents, managers, administrators, support personnel, and other users may have different levels of access depending on their role. For example, an assigned agent may access lead and appointment information needed to provide service, while a manager may access team-level production, lead distribution, referral activity, training status, or compliance information.

Users are expected to access information only for authorized business purposes and in accordance with Boomers policies, contractual obligations, and applicable law.

We retain personal information for as long as reasonably necessary to provide services, operate our platform, maintain business records, meet legal and regulatory requirements, support Medicare-related documentation obligations, resolve disputes, enforce agreements, prevent fraud, and comply with carrier, CMS, or other compliance requirements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, contractual obligations, legal requirements, and business needs.

When information is no longer needed, we may delete, de-identify, archive, or securely retain it as permitted or required by law.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

These safeguards may include access controls, user authentication, role-based permissions, secure hosting, encryption where appropriate, monitoring, vendor oversight, incident response procedures, and internal privacy and security practices.

No website, portal, database, transmission, or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the confidentiality of your login credentials and notifying us promptly if you believe your account has been accessed without authorization.

Depending on your relationship with Boomers and applicable law, you may have choices regarding your information, including the ability to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information, subject to legal or compliance exceptions
• Opt out of marketing emails
• Opt out of marketing text messages
• Update communication preferences
• Request information about how your data is used or shared

Some requests may be limited by legal, regulatory, contractual, Medicare, carrier, compliance, recordkeeping, security, or fraud-prevention obligations.

If you are a California resident, you may have certain privacy rights under California law, depending on whether applicable legal thresholds and requirements apply to Boomers and the information at issue.

California residents may have the right to request:

• The categories of personal information collected
• The categories of sources from which personal information is collected
• The purposes for collecting, using, or sharing personal information
• The categories of third parties with whom information is shared
• Access to specific pieces of personal information
• Correction of inaccurate personal information
• Deletion of certain personal information, subject to exceptions
• Opt-out of sale or sharing of personal information, where applicable
• Limitation on the use of sensitive personal information, where applicable
• Non-discrimination for exercising privacy rights

Boomers does not sell personal information for money. To submit a California privacy request, please contact us using the contact information below.

We may need to verify your identity before processing certain requests. Authorized agents may submit requests where permitted by law and subject to verification requirements.

Some browsers or devices may transmit “Do Not Track” signals. Because there is not a uniform industry standard for responding to such signals, our websites may not respond to all Do Not Track signals.

Where legally required, we will honor recognized opt-out preference signals or global privacy controls in accordance with applicable law and technical feasibility.

Our websites, portal, emails, forms, or communications may link to third-party websites, platforms, carrier systems, enrollment tools, scheduling tools, map services, event tools, or other external services.

Boomers is not responsible for the privacy practices, content, security, or policies of third-party websites or services that we do not control. You should review the privacy policies of any third-party sites or services you use.

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

Our services are intended primarily for users located in the United States. If you access our services from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your jurisdiction.

We may update this Privacy Policy from time to time to reflect changes in our business, platform, services, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date above. Material changes may be communicated through our website, portal, email, or other appropriate method.

If you have questions about this Privacy Policy, your personal information, or your privacy choices, please contact us at: